How many times we hear discussions about Design or Style? Designers or Stylists? More than 30 years ago (and unfortunately sometimes still nowdays) the word Design was not really used as today, it was all about Style or Styling and designers were called stylists. However, was it right?

My position is clear: if you have a creative role in a Design Dept of a company (any company) you are a “designer” and you are working on a Design project. Design is the key word and not Style which, to me, is very reductive. Designers (and Design in general) are people that went to Design schools (and not Styling schools) to learn how to use their creativity to make a better looking and functional product. It is the combination of both aspects that give to this professional cathegory the definition as designers.The ability to put together the beauty with the inclusion of hard points problem solving. Design comes from “designare” to make a project!

In this video lecture I explain it better enjoy!