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2007 Microsoft/IDSA Spotlight Speaker Series


Here an event having as speaker a great friend of mine designer and VP Corporate Design Plantronics, Inc. Darrin Caddes

September 19 seminar starts at 1:00 PM ET

“Body & Form: Creating Intimate Relationships Between Products and the End-User”
Competition for customer mindshare and loyalty are at all-time highs. From consumer electronics to automobiles, the market is constantly flooded with new products from around the world that provide yet one more option for your customers to choose from. The margin of error for product success has become paper thin. One misstep and customers will abandon you for a product that looks similar, has more features and costs half the price online.

How can companies succeed in fiercely competitive markets? What are the traits of successful products that customers are willing to pay premium prices for (hello, iPhone!)? What is the role of industrial design?

Please join us as Darrin Caddes explores these issues and discusses the importance of fostering customer loyalty through products that establish emotional and physical connections. Products that people are passionate about because they empower and accentuate lifestyles. Products that become extensions of the body.

Darrin Caddes is vice president of corporate design at Plantronics, responsible for leading the companyโ€™s worldwide efforts to design innovative, compelling and stylish products in the consumer and professional marketplaces. Prior to Plantronics, Caddes served as director of design for Indian Motorcycle Corporation, where he helped create and define its brand strategy and brought numerous motorcycles to market.

Before joining Indian Motorcycle, Caddes was senior designer for BMW/Designworks USA. While there, Caddes served as chief designer of the award-winning BMW R1150GS Adventure motorcycle, currently displayed in the Pinokotek Der Modern, one of Germanyโ€™s largest museums dedicated to 20th and 21st century art and design. Caddes also managed the design of several other motorcycle models as well as the design of motorcycle accessories, rider’s gear, apparel and lifestyle products. Before joining BMW/Designworks USA, he was a designer with Fiat Automotive Group and was part of the development team for several show and production cars.

Caddes holds a bachelorโ€™s degree in industrial design from the Art Center College of Design, where he graduated with honors.

Info Via IDSA : http://new.idsa.org

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  • Anonymous
    October 16, 2010 at 2:39 pm

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