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Design appeal is: its emotional side?

What makes of an object, car, house etc. etc. to be Emotional?

Why do we feel emotionally envolved in buying a particular object? I could keep on writing millions of questions about this topic or dilemma, what happens in our brain when we see something and fall in love with it to the point that we are willing to spend more money then preview…The sportscar, the i-Phone, the Apple PC, the contemporary house by the lake, a piece of Art, a watch…….

Lot of people studied (and still do) this aspect of the human beeing specially big companies and corporations because understanding and managing this human impulse helps a lot to make money or create money!

At the end it is a question between our irrational/emotional side Vs the rational one. Now designers and the art to make Design play a big role in society to provoke markets and to create new trends. Today we cannot be happy with the “form follows function” because socially the world changed and we need again “Emotions”. New technologies opened more opportunities to tease the emotional side of each one of us and Design is the vheicle to move and drive all this.

What is your opinion on the subject? Are you emotionally compulsive buyer or ,on the contrary, a very rational one?

Thanks for leaving a comment!

(I-Phone in the photo)

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  • l'as
    September 14, 2007 at 1:52 pm

    Even if I’m a rather rational buyer, I admit that your analysis is correct : to make an extraordinary beautiful or appealing object, one has to master emotion.

  • Ravi Vora
    September 14, 2007 at 6:51 pm

    The emotion comes from the effects they believe the product will have on their lives and how they are perceived. If you have a sportscar you will be perceived as sexy or rich. The emotions are really a mindset from the branding and image set by the product and it’s design.

  • Cherilyn Ferroggiaro
    September 15, 2007 at 2:32 am

    “one has to master emotion.” yes!

  • Anonymous
    September 15, 2007 at 11:57 am

    Good question!Well let’s see…no mater what the kind of object, I think that quality reflects the intention of the manufacturer;it shows that someone really thought of
    you when creating that object-in a way it has to reflect something of what you are(perhaps at a certain time);love,passion,social status,etc.
    when you are more than a simple client.

  • Greg Brew
    September 20, 2007 at 3:07 am

    As it becomes easier and easier to live ones life (ex: we don’t have to hunt for food or fight off wild beasts) man is left with more time to reflect on what life means and his place in the world. We search more and more for meaning and, at least in the US – we are dissatisfied in record numbers.

    As we seek these answers- we look beyond mere existence and survival and are lucky enough (Westerners, Europeans) to spend much more time per day trying to assemble a meaningful life around us.
    For those who can’t get past equating this to “owning things” there is a strong temptation to “feather ones nest” with things that seem to bring more meaning to life, a more intense sensation during use or upon examination.
    You use “form follows emotion” (well you almost did) and I think that it is for this reason.
    We seek meaning through the objects we own – we ask them to play a part in defining who we are. We expect a lot.

    I am very interested in swimming upstream in this thought process to look more closely at the drivers of these thoughts (in addition to just preying on peoples susceptability to hot designs).

    However (and here I’ll sound like a total asshole) I have begun to feel that I can remove myself from the catagory of crass “pursuit of happiness through buying objects” because of the very fact that I am a designer – there is an iphone in the house now and one of the strongest feelings it elicts from me is one of admiration.
    Admiration for a company that could choose such high ground for design, quality and attention to the customer. Admiration for the man at the helm who must have said “it’s not good enough yet” a thousand and one times and admiration because he DID know when it was good enough and then he could build the damn thing.

    So that’s it – I feel that because of my education, work experience, teaching experience, life experience I am in a position to understand truly what it takes to hit that level of design and I can begin to relate to objects – very few objects- at the level of admiration. It is a very rewarding but unfortunately, infrequent feeling.

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