What makes of an object, car, house etc. etc. to be Emotional?
Why do we feel emotionally envolved in buying a particular object? I could keep on writing millions of questions about this topic or dilemma, what happens in our brain when we see something and fall in love with it to the point that we are willing to spend more money then preview…The sportscar, the i-Phone, the Apple PC, the contemporary house by the lake, a piece of Art, a watch…….
Lot of people studied (and still do) this aspect of the human beeing specially big companies and corporations because understanding and managing this human impulse helps a lot to make money or create money!
At the end it is a question between our irrational/emotional side Vs the rational one. Now designers and the art to make Design play a big role in society to provoke markets and to create new trends. Today we cannot be happy with the “form follows function” because socially the world changed and we need again “Emotions”. New technologies opened more opportunities to tease the emotional side of each one of us and Design is the vheicle to move and drive all this.
What is your opinion on the subject? Are you emotionally compulsive buyer or ,on the contrary, a very rational one?
Thanks for leaving a comment!
(I-Phone in the photo)