From time to time I find in different places on the internet, posts or articles about design and the condition of the designer, how the designers are viewed and treated, and how that influences a business and its brand image.
But what is design? From Wikipedia:
“No generally-accepted definition of ‘design’ exists, and the term has different connotations in different fields. Informally, ‘a design’ (noun) refers to a plan for the construction of an object (as in architectural blueprints, circuit diagrams and sewing patterns) and ‘to design’ (verb) refers to making this plan“…”With such a broad denotation, there is no universal language or unifying institution for designers of all disciplines. This allows for many differing philosophies and approaches toward the subject.”
This reality, reflected in the above definition, is actually creating the issue these posts or articles are bringing up: what is the role of the designer in an organization, how designers are viewed and treated and how all this influences the company’s brand image.
Early this year, I met at an industry event a professional working for an IT company as a marketer. He told me that he designed the latest phone his company just released. Knowing that marketing deals with creating customer interest in products or services, like advertising, and creates strategies that underlay sales techniques, business communication, and business development, I asked how exactly he designed the phone. His answer was “I had a guy who did the drawings for me”.
Please continue reading clicking car brand image