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Transportation Design Master UMEA University

 Dear friends,
last month I have been invited to two final transportation design exam sessions in two different schools: the first in Italy IAAD and the second in Sweden UMEA University.
The 2 Italian days experience at IAAD in Turin
In IAAD Turin based school I had the opportunity to make two conferences on Car Design Management, first day to entry level students and the second day to the last year students. It was a good opportunity to explane a lot of things about design studio organization, project planning and its importance, project management and design strategy. Students were very curious about the topics and many of them asked questions interacting during all lecture period.
We talked also about the importance of making a good professional portfolio and mini-book in order to present themselves for a job application.
First the content of a portfolio which is always the king! Good content good chances to get a job, this is clear to all. However there are still too many students that prepare a portfolio with an approximative quality. We also talked about the rithm of a portfolio which is the interest and emotions it can provoke looking at it. This aspect is strategic and students are not always aware of it!
Before leaving the school I also looked at some portfolios finding some interesting ones and naturally giving some tips and advices.

The 2 Swedesh days experience

UMEA University is based in UMEA Sweden and when I arrived around 9PM I found all restaurants closed already even the one in my hotel kindly payed by the school (as well my trip). Anyway the young and energetic Chair of Transportation Design Dept. Demian Horst was very kind to find a sandwich shop still open offering me the dinner.

It has been my first time to a Swedesh design school and I was very happy about this invitation by the school that I thank a lot.
8 students from different nationalities all of them for final exam for the Master in Transportation Design, so 8 projects presented in 45m each with visuals and scale models.
Everyday 4 students, 2 in the morning time and 2 during the afternoon time.
I was the only external examiner in the committee.
I have to say that I was positively impressed by every student presentation for oral, visuals (in PPT with also videos) and scale models quality. I noticed that in UMEA University there is a good solid cultural preparation about each project breaf done with a serious research and benchmarking study, then brainstorming, sketches, concept choice and final renderings.

Naturally there were differences between students, but overall the level was very good for a year of Master. Coming from the real automotive design industry I noticed feww aspects not really adapted to real world demands and I tryed to help them with my honest critic.

In conclusion I hope to have given a good realistic support to all students, looking to go back to both schools soon!

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