this past week I was involved with two design schools presentations. The first one via Skype because I could not be for that date in the school and it was about a degree final. The second one was a real midterm sponsored project review in school with two student teams presenting to me a colleague of mines and their teacher.
Two different schools based in different countries.
Today my message to all of you is: Graphic content and Design content must match!
Are you alone with your presentation in front of an audience or are you in a team of 3 or 5 you have the same responsibilities in making sure that what you say is perfectly cohesive with your design development and final choices.
The oral development is what you will tell.
Your story, scenario, telling is developed by an objective to accomplish. That is your first strong message…straight, simple and clear.
“Good morning I am here today to present to you a new mobility system to solve future traffic problems.“
“Due to strong social changes here an answer to tomorrow in town mobility & infrastructure”
In both cases it is clear what we will discover in that presentation it is your “strong message”. You will start with your benchmarking studies, some statistic facts and some photos illustrating today’s unsolved problems…then you will start talking about your design project development starting from few samples of your brainstorming to arrive naturally to your final design renderings, models,scenarios etc etc
This is your “body” the part during which you will explain how you reason and how with your talent and creativity you try to give an answer to the given project breafing.
Your body has to be short because generally people after few minutes of explanation start sleeping or loosing attention and of course you do not want that happening to you! So short and clear, you must have an outstanding graphic skills presentation to capture their attention on your drawings and design.
So, after this part, we get to the end which will re-talk about your introduction message to reinforce your message..at the end of any presentation generally people wake up so they will be there to get the end. It will be your “strong conclusion“.
The Graphic and design/drawings what they see.
The oral and the graphic must match because the message must be the same and make everybody happy eliminating doubts or uncomfortable critics or disagreements. If you talk about a “simple design elements to show a light perceived design expression” you will never show a single sketch or renderings with complicated and tortured volumes or tons of little details because you liked that drawing!
Your Visual Communication also has to be simple and clear (how you will organize your slides or boards).
Remember you have to assume responsability for what you put up on the wall, from that moment it is you, your project against your audience. You must win, you want all clapping hands at the end complimenting with you…to obtain that the magic word is “cohesiveness”.Before deciding what is in your presentation take the time with honesty to check many times the content of your slides or printed boards, check the order, do everything you can to make sure that when you will attack with your intro to go to your body and finish with your conclusion everything will be just fine.