several times some of you keep on asking about how to make an Entry Portfolio for Design school admission. How many drawings or projects? What type of drawings? Just sketches or some color renderings, too? What kind of organization do I need to prepare a good one? How not to miss my chance to be accepted and start my Transportation Design Bachelor program in school.
So, to put order about this important topic I made my latest DESIGN TALK on my Youtube channel talking about the Entry Portfolio and how to make one.
Yes finally we did it! A LIVE Chat between me and Michele Leonello a well know car designer and SPD School teacher, we had a long chat on Instagram talking about Design Education and answering to followers’ questions.
How many times we hear discussions about Design or Style? Designers or Stylists? More than 30 years ago (and unfortunately sometimes still nowdays) the word Design was not really used as today, it was all about Style or Styling and designers were called stylists. However, was it right?
My position is clear: if you have a creative role in a Design Dept of a company (any company) you are a “designer” and you are working on a Design project. Design is the key word and not Style which, to me, is very reductive. Designers (and Design in general) are people that went to Design schools (and not Styling schools) to learn how to use their creativity to make a better looking and functional product. It is the combination of both aspects that give to this professional cathegory the definition as designers.The ability to put together the beauty with the inclusion of hard points problem solving. Design comes from “designare” to make a project!
I know that some of you will not agree with my position about Engineering students getting a Master in Transportation Design and feeling ready for a car design job. As you know I do not believe it is the right school career plan to become car designers.
Of course, we have several exceptions, great designers that come from Engineering and Architecture universities and some of them are today in important design studios. Flavio Manzoni VP Design at Ferrari Design is a very well known example, brilliant designer coming from an Italian Architecture university
However, those cases are really few. They are exceptions, to become designers or car designers you need a Design school Bachelor.
To become a car designer means to find the right design school (here a list) and follow specific types of courses. It is not just about going to a University, it is about a particular method and way of thinking.
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