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art center college of design

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The Unforgettable Syd MEAD

Yesterday 30th of December 2019 Syd Mead passed away.

Patrick Strattner Photography

It is difficult to find the right words to describe the man, the artist, the designer, the visionary talent he has been and how much he inspired all of us and still will continue to do for next generations to come.

Syd Mead was born in Minnesota on the 18th of July in 1933, he was a student of Art Center in Los Angeles (later renamed Art Center College of Design in Pasadena) where I graduated in 1959. Car designer first and visionary designer later he is most known and remembered as probably the most visionary designer whom inspired the Science Fiction movie industry in USA during the 80’s. Star Trek and Blade Runner just to name a couple of films that made us dream of a future life really different from the real one we were living at that time.

Great Video Interview made by Fireball Tim Lawrence (my ex classmate)
Syd Mead illustration

Syd Mead, since his Design Company creation in 1970, worked also for some European firms as industrial designer and visionary designer, he also gave a strong contribution to some important Japanese brands like Sony or Minolta, he contributed to some video games productions.

I met him when he came to visit our school (ACCD) during my 7th semester, he came to give a speech with many visuals and we were all completely struck by his words and images, definitively an inspiring person. After his speech he came down stage to talk to us closer and we discovered a very nice person, too. Warm, smiling and enthusiast to share his experience.

When I started to teach car design often, I would say to students: please search for this name “Syd Mead” you will find the right inspiration!

We all love his illustrations and his gouache technique, we all tried to copy it mixing the indigo blue the black the white the orange and violet for the sunset reflections, the glass reflections and the magic rule for the Warm light and Cool light, the dramatic perspective for a dynamic composition on paper. I could continue, we all learned from him to be better and more complete designers (in any field).

Syd Mead was someone with an extraordinary talent, one of a kind. He worked motivated by his strong passion for designing the unknown and he never really stopped. He inspired tons of people and still will because he is unforgettable!

Long series of Syd Mead’s illustrations

We will miss you!

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Canson Paper Sketching Tutorial

Canson Paper has been fun, I always liked the color paper technique. I remember great designers from the past using it in an excellent way like the “maestro” Giorgetto Giugiaro.

When I went to school, at Art Center in Pasadena, I got my time to learn the Canson Paper technique and I was very excited about it. I used it a lot for my final project presentations.

Here my latest tutorial video about this color Canson paper technique.

Design Education My Articles News

The Entry Portfolio for Design School Selection

Dear friends,

several times some of you keep on asking about how to make an Entry Portfolio for Design school admission. How many drawings or projects? What type of drawings? Just sketches or some color renderings, too? What kind of organization do I need to prepare a good one? How  not to miss my chance to be accepted and start my Transportation Design Bachelor program in school.

So, to put order about this important topic I made my latest DESIGN TALK on my Youtube channel talking about the Entry Portfolio and how to make one.

Here the full video and enjoy 🙂

Design Education My Articles News

Design Vs Styling

 

How many times we hear discussions about Design or Style? Designers or Stylists? More than 30 years ago (and unfortunately sometimes still nowdays) the word Design was not really used as today, it was all about Style or Styling and designers were called stylists. However, was it right?

My position is clear: if you have a creative role in a Design Dept of a company (any company) you are a “designer” and you are working on a Design project. Design is the key word and not Style which, to me, is very reductive. Designers (and Design in general) are people that went to Design schools (and not Styling schools) to learn how to use their creativity to make a better looking and functional product. It is the combination of both aspects that give to this professional cathegory the definition as designers.The ability to put together the beauty with the inclusion of hard points problem solving. Design comes from “designare” to make a project!

In this video lecture I explain it better enjoy!

Design Education My Articles News

Engineering students & Car Design

I know that some of you will not agree with my position about Engineering students getting a Master in Transportation Design and feeling ready for a car design job. As you know I do not believe it is the right school career plan to become car designers.

Of course, we have several exceptions, great designers that come from Engineering and Architecture universities and some of them are today in important design studios. Flavio Manzoni VP Design at Ferrari Design is a very well known example, brilliant designer coming from an Italian Architecture university

However, those cases are really few. They are exceptions, to become designers or car designers you need a Design school Bachelor.

I explain in detail this point of view  in my latest HUB titled (click to read): Engineering students going to Design Career

 

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