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The Unforgettable Syd MEAD

Yesterday 30th of December 2019 Syd Mead passed away.

Patrick Strattner Photography

It is difficult to find the right words to describe the man, the artist, the designer, the visionary talent he has been and how much he inspired all of us and still will continue to do for next generations to come.

Syd Mead was born in Minnesota on the 18th of July in 1933, he was a student of Art Center in Los Angeles (later renamed Art Center College of Design in Pasadena) where I graduated in 1959. Car designer first and visionary designer later he is most known and remembered as probably the most visionary designer whom inspired the Science Fiction movie industry in USA during the 80’s. Star Trek and Blade Runner just to name a couple of films that made us dream of a future life really different from the real one we were living at that time.

Great Video Interview made by Fireball Tim Lawrence (my ex classmate)
Syd Mead illustration

Syd Mead, since his Design Company creation in 1970, worked also for some European firms as industrial designer and visionary designer, he also gave a strong contribution to some important Japanese brands like Sony or Minolta, he contributed to some video games productions.

I met him when he came to visit our school (ACCD) during my 7th semester, he came to give a speech with many visuals and we were all completely struck by his words and images, definitively an inspiring person. After his speech he came down stage to talk to us closer and we discovered a very nice person, too. Warm, smiling and enthusiast to share his experience.

When I started to teach car design often, I would say to students: please search for this name “Syd Mead” you will find the right inspiration!

We all love his illustrations and his gouache technique, we all tried to copy it mixing the indigo blue the black the white the orange and violet for the sunset reflections, the glass reflections and the magic rule for the Warm light and Cool light, the dramatic perspective for a dynamic composition on paper. I could continue, we all learned from him to be better and more complete designers (in any field).

Syd Mead was someone with an extraordinary talent, one of a kind. He worked motivated by his strong passion for designing the unknown and he never really stopped. He inspired tons of people and still will because he is unforgettable!

Long series of Syd Mead’s illustrations

We will miss you!

Design Education My Articles News

Design Students & Social Networks, Mistakes to Avoid.

Black car Sketch using color chalks by Luciano Bove

How many times did you think how to show your works to gain visibility in internet? How many times you hoped to be seen by Design professionals? How many times you hoped to be contacted by one of them or to contact them?

Social Networks like Facebook, Instagram, Snapchat, Linkedin, Youtube, and websites are a great opportunity to communicate with the world.

You do something and you can share it with anybody, what is delicate is “how” you do it! In some disciplines like Design (specially Car Design) you have to be smart enough to communicate and share your works without provoking a negative reaction. It is about your behaviour.

In my video I give few tips & suggestions to avoid most common mistakes.

Enjoy!

Design Students & Social Networks Interaction
Design Education My Articles News

Do Cars Look Alike? Not Really…

Very often people say that “today’s cars are too similar to each others”. However, if we get deeper into how we plan and develop automobiles we discover that this assumption is not really true.

In this video I give my personal view of it, telling a bit about what I saw and see today while making a new car project.

Enjoy!

Design Education My Articles News

Mondial Paris Motor Show Highlights

EZ Ultimo Concept – Official Renault Sketch by Zato

 

Dear friends,

today I had my visit to the Mondial Paris Motor Show and I made a short video to show you some of the show highlights.

The queen concept it is the EZ ULTIMO by Renault and the all renault stand because all the concepts showed a future vision of the company strategy to come. Lots of creativity and pure good Design, from luxury concept to a future LCV delivery system, lots of technology and new materials.

Check the video and enjoy!

Check here Sato’s work (click)

Design Education My Articles News

How to Present your Car Design Project

 

How do you present your car design project in school or your portfolio’s projects?

Design students many times have really nice works and projects done, but when it comes to present them to people in public something strange happens, they do not sell their ideas well enough.

In this video some tips & advices to improve your way you present your design projects specially in Transportation Design field.

Enjoy!

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