Browsing Tag

car design

Design Education My Articles News

Design Management The Right Attitude

Posted on September 30, 2019

To manage a car design project is not easy because it is a complex task. You need a vision, a strategy and most of all you need the right “attitude'” to do it.

In this video I try to explain what does it mean to have that right attitude to manage a car design project. What does it take to impress the right mood to the team to cooperate all together.

Team building and problems solving are important, but the way you as manager work and interact with the team members is more important to achieve the mission.

Enjoy!

Design Education My Articles News

Do Cars Look Alike? Not Really…

Posted on September 8, 2019

Very often people say that “today’s cars are too similar to each others”. However, if we get deeper into how we plan and develop automobiles we discover that this assumption is not really true.

In this video I give my personal view of it, telling a bit about what I saw and see today while making a new car project.

Enjoy!

Design Education News Uncategorized

The Undercut in Car Design

Posted on August 30, 2019

In my life as designer I saw several times the Undercut in Car Design Contest. Generally the victim is a very talented car designer who is very young, she/he needs expirience and this is the main problem causing the mistake.

In my video I explain how this can happen and what to do to contrast that risk.

Enjoy!

Luciano Bove video The Undercut in Car Design
Design Education My Articles News

Engineers Vs Designers, Two Different Worlds still So Close

Posted on November 30, 2018

Since a long time I felt to write about the dualism between Engineers and Designers, two key roles for any industry. I wanted to tell, according to my experience and other designers’stories, the difficulties and incomprehensions that many times designers have when work or attend meetings with engineers.

I am not against engineers, I am not. I believe thay have simply a different academic background, both have different approach to problem solving. For the same problem both give different solutions, their objective is to solve in an intelligent and constructive way the same problem. However, often they get in contrast with different ways of doing the same thing, different methodology caused by their different nature of being and studies they had.

Rationality Vs Creativity?

In my latest DESIGN TALK on Youtube I gave my version and here the video for you.

Enjoy and subscribe to my channel 😉 thanks!

Design Education My Articles News

Design Vs Styling

Posted on November 13, 2018

 

How many times we hear discussions about Design or Style? Designers or Stylists? More than 30 years ago (and unfortunately sometimes still nowdays) the word Design was not really used as today, it was all about Style or Styling and designers were called stylists. However, was it right?

My position is clear: if you have a creative role in a Design Dept of a company (any company) you are a “designer” and you are working on a Design project. Design is the key word and not Style which, to me, is very reductive. Designers (and Design in general) are people that went to Design schools (and not Styling schools) to learn how to use their creativity to make a better looking and functional product. It is the combination of both aspects that give to this professional cathegory the definition as designers.The ability to put together the beauty with the inclusion of hard points problem solving. Design comes from “designare” to make a project!

In this video lecture I explain it better enjoy!

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