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The Concept, Renault Design Academy India at Delhi Motor Show

Renault Design Academy India THE CONCEPT – New Delhi Motor Show – Renault Stand

Dear friends, finally we are getting close to the D Day at New Delhi Motor Show where our Design Academy India will present their models plus a full scale surprise!

We really arrive at the end of this adventure with an amazing project that will be unveiled at the Delhi Show on the Renault stand.

So stay tuned follow are official Facebook page for LIVE updates starting on the 7th of February!

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Is Car Design going insane? Not really it is just evolving.

Futuristic Car Design by Da Feng via Tuvie.com

Let’s face it Car Design is going through a strange decade and several design professionals, lately, are starting to criticize some of the latest concept cars and car companies design’s orientations as insane. It is easy to go on Facebook and read negative or critical comments about this model or that one.

We can also read some excellent design articles written by designer Peter Stevens telling us a lot about Car Design evolution in the last 20 years, and also how the concept of Design and beauty has changed. Design codes are changing! (read his articles you will love it)

We have nostaligic designs, super powerfull concept cars, lux designs, Chinese designs (currently developping their skills), we have mass production car companies proposing their future vision of automobile use, at so on.

We have many suppliers developing R&D centers to test and propose new technologies to the car world for next mobility solutions to come, and concepts of vehicle usage. Digital world, Autonomous driving, flying car solutions, new services like sharing… Some of them are powerful and dominant market companies like Apple or Google investing a lot of money.

We also have design schools changing their ways of teaching design and training young talents, in a few cases they are doing pretty well in other cases they are just following the trend not helping their students to search for a credible alternative creativity.

Now, it is easy to criticize. We see videos and photos online, we do not know anything about the reasons behind a concept and if we do not like it we start expressing our disagreement on our social network provoking other reactions and very easly the comment becomes a study case. To be honest I do not like this type of action too much because very often we cannot have all the infos to make an honest judgement specially about concept cars.

In my opinion what is important to understand is that the combination of all situations I described before are bringing us to a different Design process approach.

Today is very different from 30 years ago when I started to be a designer for real at Fiat Design Center, and it is still very different from 19 years ago when I joined Renault Design.

Tomorrow’s societies will have new needs in terms of mobility and it is clear that with all new big cities growing around the globe (look at China, India and what about future of Africa?) vehicles must change, car companies will face new hard challenges to produce the right range of vehicles according to countries’ needs.

Technology is forcing us to change drasticly our Design architectures. For example let’s look at car interiors. HMI and digital technologies are giving designers new frontieres to explore and change the classical look of interiors, to this let’s add all pack of new materials (some from natural environment and eco-friendly). Here we are looking at sketches proposals that we (designers of my age) probably would have never sketched.

Today it seems to me that car industry is trying to move fast with people’s life style needs (that are changing at high speed) and also trying not to fall behind technology development, a lot of money goes into that and every car company has its own market strategy to follow having, as a goal, to keep up with selling numbers and clients satisfaction.

Since Tesla arrived to the production market there is a competition about making the fastest EV supercar on earth, is this insane? Probably yes because we still run at 30Km/h in town and no more than 110Km/h on freeway. However, there are many people that love to have a car tha does have those types of performances, that fast crazy accelleration, that emotion or simply that brand!

On the other hand we have also some good eccessive design examples appeared in some car shows, even if some of those concepts might look extreme or made with bad taste they still are a product of studies, researches and tests trying to be the answer to a given problem. It is the first attempt which will be, probably, perfectioned later after all the critics, even the funny or bad ones.

We also have the wise concepts, those that are a pure research for a new creative expression with some intelligent technologies adopted to anticipate to the public how, soon, their cars will be on the road. Great opportunity to feel the market and still have the time to make the right changes at the right time.

Let’s not forget our young society’s behaviour & life style! When I was 16 years old I was dreaming to get my driver licence to finally drive a car. Today our kids do not really care so much, here where I live many people of 23 or 30 years of age do not have a driver licence or do not drive at all and they do not care about cars, but they do care about mobility systems.

Car Design is evolving faster than expected and people are changing their way of living because the world is changing so let’s just accept it and see what and how things will go. We are probably living into a transiction era and it makes things  a bit difficult to accept.

I think that we will have some really cool stuff in the next future, our mobility system will be very different and lots of new ways of using vehicles will probably help tomorrow’s people to have better services and an easier life. At least I hope 🙂

(By the way I love the concept in the photo by designer Da Feng)

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Renault Design Academy India Challenge

Renault Design Academy website

Renault Design Academy website

The Design Academy project is organized by Renault Design and developed under the lead of Project Director Patrick Lecharpy (VP Advanced Design and Head of Renault Design India studios) and Project Manager Luciano Bove, (Design Academy Head of Program and Advanced Design Manager).

Patrick Lecharpy & Luciano Bove

The objective is to select and put together 6 talents during a highly professional internship of 6 months in Chennai Design Studio in India.

Please visit the Renault Design Academy Website for more info and registration form at:

designacademy.renault.com

For a great article about this event click here: Carbodydesign

 

Design Education News

What Age to Get into Car Designers’ Market? Some Tips.

The Car designers’ market changed a lot in the last 20 years thanks to many new design schools popping out as mushrooms around the world. How this is affecting the car designer market?

It is clear that today the hiring age is lower than some years ago. A young designer out of school is hired at the age of 21/23 years old, this is the reason why the age factor is very important to get into a car design studio. Naturally a real talent will always have his/her chance even if older…but it remains an exception.

Check my ebook about Car Designer Career & Management (click)

Car Designer, some tips for you by Luciano Bove

Car Designer, some tips for you by Luciano Bove

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To become a designer you need Talent!

Talent is a necessary quality to become a designer.

We are born with talent, it is part of our inner part, of our soul, it is in our DNA, sometimes we have it because of family heritage, and sometimes it just happens.

Not everybody has talent, most people are born without. However; growing up and working hard at school or at something people can learn how to do things very well.

Now if we can be very good at something why is talent so important? Why do we use the expression “…he/she is such a talent!” what does it really mean?

If we search for the word “talent” in any Dictionary we will find the following definition:

A special natural ability to do something well, or people who have this ability” (Cambridge Dictionary)

The point is: we all can do something really well, but only few talented people will do the same thing making the difference! Giving emotions! There are the great executors and the great creators.

Car Design and Design fields in general concentrate a good number of talented creative people, most serious design schools around the globe make entry selections interviews for their students’ candidates. The reason is simple: the selection will help schools to get the best and most talented future students. It is a human investment.

Who has talent will have a good chance to make an extra step, she/he will know before other students what to do how to do and how to be successful. That special natural ability is the key to the necessary extra step that will lead to an exploit!

How do we recognize if someone has talent?

When I see portfolios I can see the difference between who has a row talent and who does not have it, I can see the difference between sports car lovers who are confusing their passion for speed, engines and bolts Vs Car Design fever. I can see who deserves a good design school and who should just try a different field.

Talented people usually work a lot on their own to produce great amount of sketches because they are obsessed with improvement and their designs attempts. They are never happy with their work, they keep on trying. They do not give up. The search constantly for the new brilliant idea.

To become a good car designer you need that kind of talent!

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