EZ Ultimo Concept – Official Renault Sketch by Zato
today I had my visit to the Mondial Paris Motor Show and I made a short video to show you some of the show highlights.
The queen concept it is the EZ ULTIMO by Renault and the all renault stand because all the concepts showed a future vision of the company strategy to come. Lots of creativity and pure good Design, from luxury concept to a future LCV delivery system, lots of technology and new materials.
Watching this video we can all understand why and how a project is made, it is not a question of simple style. It is a deeper look into a problem solving The congested cities in China & the enemy N°1 the traffic!
This Concept called Reds EV is one of the answers, not the only one, however it is a realistic good answer.
The concept thinking is to start from the inside. The passengers’ life is the priority, an easier life onboard even if stuck into a traffic jam. It is the interior architecture that will define the exterior shape, the openings (side doors and back door) are important to help for better ergonomics, at so on.
The Design thinking process is the key of this project not its style and I guess it was not meant to be the most good looking car in the world, but the vehicle with real answers to a real problem.
The new Lada X-CODE concept came out and some of the original sketches have been released to the Press.
I wanted to show this one in particular because of its excellent quality, the author of these sketches is car designer, and Lada Design studio Chief in Moscow, Raphael Linari.
Raphael is an ex student of mine during my teaching in Torino before going to France, and I kept a beautiful souvenir of Raphael’s school time because of his talent and most of all his deep dedication in accomplishing his mission to become a car designer.
He made quickly great progress and got his first internship at Ford in Germany,once he graduated it was easy for him to find a job. After many years we became colleagues in Renault, small world!
Today Raphael is the Lada Studio Design Chief in Moscow and works with design director Steve Mattin.
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