Browsing Tag

design manager

Design Education My Articles News

Jinbei launched Haise King LCV vheicle by Renault JV RBJAC – China

Luciano Bove Jinbei/Renault Design Manager

I am proud and happy to show some pics of our first Lcv project with JV Renault/Brilliance/Jinbei: the Haise King Jinbei has been officially presented in China to the Press last Friday. Special thanks to Renault Lcv Design director Louis Morasse and top management for their support, to all Jinbei colleagues and project team, to Launch Design Company in Tianjin for their strong and significant help on modeling digital & manual.

Thanks to Mauro Savarino my best model manager.

Haise King by Jinbei/Renault
Haise King by Jinbei/Renault
My Articles News Uncategorized

Working in Shenyang, China

Renault Jinbei HQ Shenyang, China

In October 2019 I moved to Shenyang in China to become the Design General Manager for Renault-Jinbei vehicles (RBJAC Company, a joint-venture with Renault).

I do not hide the fact that I was very excited to leave and very scared to do it!

It is always very difficult, at my age, to leave what you have for something you do not know at all. More than that, it is hard to quit your nice comfort zone.

At the same time if you want to accomplish in life relevant experiences you must quit your comfort zone, you must go, and this is what I did.

Today is the 25th of December 2019 and while I am writing I remember that, here in China, there is no Christmas holidays…so no days off for me, I am working just like all my colleagues here. (Do not worry I will take my short vacation during the Chinese Spring Festival).

I am very satisfied of my living conditions, I am based in downtown and walking distance I have almost all necessary shops and stores. Here lots of shopping malls in which I can find everything, it is also nice to walk around and discover lots of restaurants, too. Main train station is also close to where I live, and it makes easy when I have to travel with the high speed train to go to Tianjin.

Shenyang downtown view from Hotel

What I see here is the will of growing more and better as a Country, what I mean is the engagement & energy everybody is putting in going to work every day included Saturdays and sometimes also Sundays (it happens to me too). I guess it is one of Chinese secrets of success, to grow fast thanks to the people’s daily commitment.

So, here you can decide to change a front-end design on your model and 24 hours later you have the new one on your clay model. This is a small example of what we can do here without colleagues protests or resistance or time schedule changes. If you need 3D Printing parts no problem, the service is reliable and fast, same thing if you need to update your Alias model with important modifications. The changes will be implemented fast and very well, too.

The Chinese food, in this part of China, is particularly tasty and not expensive. However, if I feel like eating Italian or French food no problem to find very good restaurants with Italians or French people working there. Now I already have few references restaurants.

I can say that I am having a great start in this new experience.

It is a different life compared to the one I had in Europe. The daily speed is different, the overall timing spent at work is longer, the opportunities to apply changes respecting the planning is a reality, the high cold temperature is also a reality (here we can touch -20°). Wechat application on our smartphones help us to be in touch with colleagues, friends & family (just like Watsup). I can pay using my telephone, and to find a taxi or a driver it is easy and fast, too.

Design Education My Articles News

Design Management The Right Attitude

To manage a car design project is not easy because it is a complex task. You need a vision, a strategy and most of all you need the right “attitude'” to do it.

In this video I try to explain what does it mean to have that right attitude to manage a car design project. What does it take to impress the right mood to the team to cooperate all together.

Team building and problems solving are important, but the way you as manager work and interact with the team members is more important to achieve the mission.


Design Education My Articles News

Design Management: The Win Win Negotiation

To be a design manager means to help designers’ team requests to be accepted by the Product Project Team so that the final result will be satisfying.

In Car Design, where projects development is really complex, Design Management strategy and tactics are very important to get what Design is looking for. The Design Project Manager is the link between designers team and rest of company team (engineers, product planning, purchasing, marketing, at so on).

In this short video I try to give some usefull infos about this topic.


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