I am proud and happy to show some pics of our first Lcv project with JV Renault/Brilliance/Jinbei: the Haise King Jinbei has been officially presented in China to the Press last Friday. Special thanks to Renault Lcv Design director Louis Morasse and top management for their support, to all Jinbei colleagues and project team, to Launch Design Company in Tianjin for their strong and significant help on modeling digital & manual.
Lots of young people are searching every year for Design schools and very often they do not know which one to chose. In This video some suggestions & tips to help you about Design school mission & methodology.
Yes finally we did it! A LIVE Chat between me and Michele Leonello a well know car designer and SPD School teacher, we had a long chat on Instagram talking about Design Education and answering to followers’ questions.
Since a long time I felt to write about the dualism between Engineers and Designers, two key roles for any industry. I wanted to tell, according to my experience and other designers’stories, the difficulties and incomprehensions that many times designers have when work or attend meetings with engineers.
I am not against engineers, I am not. I believe thay have simply a different academic background, both have different approach to problem solving. For the same problem both give different solutions, their objective is to solve in an intelligent and constructive way the same problem. However, often they get in contrast with different ways of doing the same thing, different methodology caused by their different nature of being and studies they had.
Rationality Vs Creativity?
In my latest DESIGN TALK on Youtube I gave my version and here the video for you.
EZ Ultimo Concept – Official Renault Sketch by Zato
today I had my visit to the Mondial Paris Motor Show and I made a short video to show you some of the show highlights.
The queen concept it is the EZ ULTIMO by Renault and the all renault stand because all the concepts showed a future vision of the company strategy to come. Lots of creativity and pure good Design, from luxury concept to a future LCV delivery system, lots of technology and new materials.
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