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Jinbei launched Haise King LCV vheicle by Renault JV RBJAC – China

Luciano Bove Jinbei/Renault Design Manager

I am proud and happy to show some pics of our first Lcv project with JV Renault/Brilliance/Jinbei: the Haise King Jinbei has been officially presented in China to the Press last Friday. Special thanks to Renault Lcv Design director Louis Morasse and top management for their support, to all Jinbei colleagues and project team, to Launch Design Company in Tianjin for their strong and significant help on modeling digital & manual.

Thanks to Mauro Savarino my best model manager.

Haise King by Jinbei/Renault
Haise King by Jinbei/Renault
Design Education My Articles News

Engineers Vs Designers, Two Different Worlds still So Close

Since a long time I felt to write about the dualism between Engineers and Designers, two key roles for any industry. I wanted to tell, according to my experience and other designers’stories, the difficulties and incomprehensions that many times designers have when work or attend meetings with engineers.

I am not against engineers, I am not. I believe thay have simply a different academic background, both have different approach to problem solving. For the same problem both give different solutions, their objective is to solve in an intelligent and constructive way the same problem. However, often they get in contrast with different ways of doing the same thing, different methodology caused by their different nature of being and studies they had.

Rationality Vs Creativity?

In my latest DESIGN TALK on Youtube I gave my version and here the video for you.

Enjoy and subscribe to my channel 😉 thanks!

Design Education My Articles News

Mondial Paris Motor Show Highlights

EZ Ultimo Concept – Official Renault Sketch by Zato

 

Dear friends,

today I had my visit to the Mondial Paris Motor Show and I made a short video to show you some of the show highlights.

The queen concept it is the EZ ULTIMO by Renault and the all renault stand because all the concepts showed a future vision of the company strategy to come. Lots of creativity and pure good Design, from luxury concept to a future LCV delivery system, lots of technology and new materials.

Check the video and enjoy!

Check here Sato’s work (click)

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