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Design Education My Articles News

Engineers Vs Designers, Two Different Worlds still So Close

Since a long time I felt to write about the dualism between Engineers and Designers, two key roles for any industry. I wanted to tell, according to my experience and other designers’stories, the difficulties and incomprehensions that many times designers have when work or attend meetings with engineers.

I am not against engineers, I am not. I believe thay have simply a different academic background, both have different approach to problem solving. For the same problem both give different solutions, their objective is to solve in an intelligent and constructive way the same problem. However, often they get in contrast with different ways of doing the same thing, different methodology caused by their different nature of being and studies they had.

Rationality Vs Creativity?

In my latest DESIGN TALK on Youtube I gave my version and here the video for you.

Enjoy and subscribe to my channel šŸ˜‰ thanks!

Design Education My Articles News

Mondial Paris Motor Show Highlights

EZ Ultimo Concept – Official Renault Sketch by Zato

 

Dear friends,

today I had my visit to the Mondial Paris Motor Show and I made a short video to show you some of the show highlights.

The queen concept it is the EZ ULTIMO by Renault and the all renault stand because all the concepts showed a future vision of the company strategy to come. Lots of creativity and pure good Design, from luxury concept to a future LCV delivery system, lots of technology and new materials.

Check the video and enjoy!

Check here Sato’s work (click)

Design Education My Articles News

Conceptual Yacht Design Project Winner Award at the MYDA 2018

Elena Nappi Yacht Concept Project – La Sapienza University Rome Italy

 

At the MYDA 2018 several boat designers & Studio Designs have won the international prize presenting projects rich in technologies, new architectures and with an eye to new Design Trends.

Elena Nappi‘s project Carapace goes in this direction with a strong creative approach that makes the perfect synthesis of all 3 main elements: Technology, Architecture & Trends.

The new Exterior Design language is a good example of boat design evolution, closer to Car Design and contemporary Architecture. The Interior Design modern and respectful of typical new luxury design codes such as the spaces organization andĀ their use or the refined materials choices.

For full coverage: MYDA 2018

Design Education My Articles News

The Reds EV Concept by Chris Bangle Associates Design Studio

Image via Matteo Mariuzzo FB page

Watching this video we can all understand why and how a project is made, it is not a question of simple style. It is a deeper look into a problem solving The congested cities inĀ China & the enemy NĀ°1 theĀ traffic!

This Concept called Reds EV is one of the answers, not the only one, however it is a realistic good answer.

The concept thinking is to start from the inside. TheĀ passengers’ life is the priority, an easier life onboard even if stuck into a traffic jam. It is the interior architecture that will define the exterior shape, the openings (side doors and back door) are important to help for better ergonomics, at so on.

The Design thinking process is the key of this project not its style and I guess it was not meant to be the most good looking car in the world, but the vehicleĀ with real answers to a real problem.

I invite all of you to watch the video.

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