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Design Education My Articles News

Design Students & Social Networks, Mistakes to Avoid.

Black car Sketch using color chalks by Luciano Bove

How many times did you think how to show your works to gain visibility in internet? How many times you hoped to be seen by Design professionals? How many times you hoped to be contacted by one of them or to contact them?

Social Networks like Facebook, Instagram, Snapchat, Linkedin, Youtube, and websites are a great opportunity to communicate with the world.

You do something and you can share it with anybody, what is delicate is “how” you do it! In some disciplines like Design (specially Car Design) you have to be smart enough to communicate and share your works without provoking a negative reaction. It is about your behaviour.

In my video I give few tips & suggestions to avoid most common mistakes.


Design Students & Social Networks Interaction
Design Education My Articles News

Design Management The Right Attitude

To manage a car design project is not easy because it is a complex task. You need a vision, a strategy and most of all you need the right “attitude'” to do it.

In this video I try to explain what does it mean to have that right attitude to manage a car design project. What does it take to impress the right mood to the team to cooperate all together.

Team building and problems solving are important, but the way you as manager work and interact with the team members is more important to achieve the mission.


Design Education My Articles News

Design Vs Styling


How many times we hear discussions about Design or Style? Designers or Stylists? More than 30 years ago (and unfortunately sometimes still nowdays) the word Design was not really used as today, it was all about Style or Styling and designers were called stylists. However, was it right?

My position is clear: if you have a creative role in a Design Dept of a company (any company) you are a “designer” and you are working on a Design project. Design is the key word and not Style which, to me, is very reductive. Designers (and Design in general) are people that went to Design schools (and not Styling schools) to learn how to use their creativity to make a better looking and functional product. It is the combination of both aspects that give to this professional cathegory the definition as designers.The ability to put together the beauty with the inclusion of hard points problem solving. Design comes from “designare” to make a project!

In this video lecture I explain it better enjoy!

Design Education My Articles

Rendering Cars as Pure Art by Chris Pinstripe

Porsche Rendering by Pinstripe Chris

Porsche Rendering by Pinstripe Chris

Chris Pinstripe is an Automotive Artist living and working in Huntington Beach California, Chris’s full-time job is to be an artist. Every day he goes to his own studio and sketches, paints, works on digital illustrations.

Very talented he is driven by his strong passion.

Here you can find more info about his beautiful works click: Pinstripe Works

If you want to check his blog click: Pinstripe’s Blog



Ilegalwatches the new Luxury Design for your Wrist

When my friend Serge Cosenza , car designer at Renault Design, told me he was working on a new wrist watch design I thought he was crazy. Serge told me he was going to make a sort of Start-Up company to promote his product designed and realized by him all Made in France. I thought he probably needed a doctor and fast!

Well you know what? I was wrong, he was really serious to the point he accomplished his mission: to design, built and sell his wristwatch he called Ilegal Paris!

This is an incredible beautiful story, a designer that for several years thinks how to produce and sell his own designed watches. Working from early sketches to assembly process, from materials to marketing and promotional activities. A lot of hard work made by him and few more.

In the photo you can see one of the available designs, so please visit the website by clicking Ilegal Watches Paris and discover more about Serge Cosenza and his creations.

Design Education My Articles

Do you have a Vision? You better do!

How many design students are going to school thinking about what they are really doing for their future?

I know that you are all very happy because you are in school! You have been accepted and you did start your preferred school to become designers. I know that feeling, too. As I said a year ago:

Do you think you made it because you got accepted? Wait for what is next before being too happy too soon!

So my million dollar question is: Do You Have a Vision?

If you don’t (and it might be the case) you better start thinking about it. When we have the great opportunity to pursue one of the most complicated and rare professional career “Design” we have to make sure not to fail, not to be poor at it, not to be average, not to be too happy too soon. Be honest you know the type of progression and improvement you need to be better than someone in you class, now if you compare your skills with someone from other schools around…you know you have still a long way to go! Face it and assume responsibility for it!

When you realize the type of improvements you must make, how you would like to improve on your projects for your future portfolio quality, how to get your first internship, what is needed to do, when you realize all this you will start having a vision. It is about how to be in that school for doing what later once you will have your diploma or bachelor.

Do you want to become just a nice designer or an influent one?

We all need a vision to find our dimension and our role in society (think about a family or parents’ roles) or in a design studio, unless we are just average and I do not think it would be enough satisfying.

When you have a vision you will find your targets and if you work hard to accomplish them you will get somewhere someday for sure.

Got the point?


Design Education

Car Design sketches from 50’s & late 60’s – The American Dream

Dear friends,

it is important to give a look at what happened back in the 50’s & 60’s in terms of Car Design creativity.
Here a car sketch by Loewy of the Avanti 1963, this project was done in a short time and with a very young designers team led by John Ebstein.

Coupe design from Art Center by Ken Vendley, c.1959 Image via
This Coupé by Ken Vendley 1959 shows how at that time designers were looking at the future. In their techniques we see the old way of sketching done with pencils markers color paper and lots of skills and talent.
Harry Bradley sketch 1968 for Motor Trend image via
Harry Bradley’s sketch (1968) is excellent, Harry has been my teacher at Art Center College of Design in Pasadena and I still remember his demos and tutorials done with a 2H pencil.
Talent & Creativity.

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