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Giorgetto Giugiaro soon to be The President of Transportation Design Dept. at IAAD Turin school!

This is one of those news that bring happiness to our hearts!

Yes, Giugiaro The Maestro soon (not yet appointed) should become the first Transportation Design Dept. President at the IAAD School in Torino
Laura Milani, school director, will announce next Thursday during a ceremony with several guests from the automobile Design world and not only.
Personally I am very happy, bravo to IAAD design school for accomplishing this ambitious project.

When I started to teach in Turin at IAAD and later on at IED I used to ask myself why Giugiaro and the other celeb design studios were not involved with Design schools…it took a while to convince some of them to participate to the design school project.

Giugiaro’s Presidency can only bring good things for the future of Transportation Design Education in IAAD and Turin.

 

News

Walter De Silva retires from VW

Dear friends,

Walter De Silva the number one of all VW Group Design just retires. The news arrived this morning and rapidly got spread all over the net.

De Silva has been one of most influential car designers around the Design world bringing some freshness and elegance to VWs cars and Audi brand, he also pushed for a renewed Lamborghini Design first with Luc Donckerwolke and later on with Mr Perini.

Before VW experience Walter De Silva was Design director at Alfa Romeo in Arese. I had the pleasure to meet him when I passed by there with my portfolio at the very beginning of my career…after that meeting I went to visit Mr Bangle in Fiat where I ended up to start my career.

Walter De Silva has been also very close to car design schools and young design students bringing experience  and projects to sponsor.

Best wishes to De Silva for the after VW and I hope many design activities still to come.

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Bryon Fitzpatrick another good friend goes away forever…

Dear friends,

when I read the news on Facebook about Bryon’s death I was wordless and I thought …”now he is back with Imre (Molnar) “… the couple is back together.

The Design community is loosing one of main design actor as designer and also design educator, Bryon spent his life transmitting and sharing his immense knowledge to young people helping them on their life journey.

I met Bryon Fitzpatrick at Art Center Europe in early 90′ when I started teaching there on Saturday’s classes. Imre Molnar was there, too. How many times we spent nice time eating all together after class, how many times with students we talked Design thinking, how many times he gave me nice suggestions to help me to be a better teacher.

From 94′ on our professional lives changed so he moved with Imre Molnar at CCS in Detroit I started my adventure at IED as Head of Car Design Dept. However no matter what we always found few hours during those years to meet remembering the good old times and also telling each others our experiences about design schools.

Last time I talked to Bryon was 2 years ago, and recently via Facebook a bit more often, and now the sad news.

Dear Bryon I’ll miss you,  I will keep thinking of you when I will go to a design school to talk to students, or when I answer to those that write to me looking for help.

You will be always my example to follow!

R.I.P.

Luciano

My Articles

Giorgetto Giugiaro “il Maestro” retires from Italdesign.

Dear friends,

 

By now everybody read the breaking news in Cardesign world:
The « Maestro » Giorgetto Giugiaro definitively retires from
Italdesign his creature created in 1968 with Aldo Mantovani. Giugiaro sold the left 9,9% of Italdesign shares to VW and
quits the company with his son Fabrizio.

 

I decided to write few lines about our Design legend because
almost all of us have been inspired and probably became better designers
looking at his work and successful designed cars and concepts.

It is my case.

I started to be passionate about car design reading on auto
magazines articles about him (late 70’s), I was a kid sketching “potatoes on
wheels” and sending my sketches to the same magazine hoping to get a
publication.

When I decided to tell my family I wanted to change
university to study car design in 1983 I used Giorgetto Giugiaro’s example to
show that it was a real profession (having my father very skeptical).

When I visited my first Torino Auto Show in 1990 as
professional young designer, I went first on the Italdesign stand  to meet him to thank him for the example he
was for me and how indirectly he helped me to achieve my dream.

 

When I worked as designer and design manager on my first
baby “Fiat Seicento” 1994 I had the pleasure to follow the production
development at Italdesign for 6 months working in Italdesign for Fiat and
having Giugiaro coming late in the evening to see how my master model was
progressing exchanging about design philosophy with him.

 

Great learning times (and sometimes my father did not
believe me 😉 ).

When the Fiat Seicento was ready he told me: Congratulations
Bove! I wouldn’t have designed it this way but I like it!

Respect for the man, respect for someone that showed us how
to design and most of all how to work with engineers in order to make
architecture innovation (I assisted at meetings with him defending his ideas,
my hero!)

 

It was not just a great designer, he was a great design
manager and also very human with his employees. I know I know, he would often
scream to people (strong character), however few minutes later he was very kind
and smiling as usual. If you believe in something you propose, you go for it!

He showed how to love
with passion and full dedication a very strange, mysterious and difficult job.

Dear “Maestro” I want to say to you: THANK YOU!

 

With affection,
Luciano
News

Auto(r) Design Conference Zagreb with Luciano Bove

Saturday 26 April I have been invited by Daniel Tomicic to be part of a real great Automotive Design Conference in Zagreb named Auto(r) Design.
The speaker’s pannel was of excellent respect: Domagoj Đukec from BMW, Peter Stevens famous British car designer and professor at RCA, Alessio Minchella car designer, Kevin Rice Mazda Europe Design director, Luciano Bove Renault Design manager & Blogger, Pontus Fontaeus car designer consultant for Land Rover, Nyko de Peyer Local Motors Manager, Philip Nemeth designer & design education expert, Simone Porta car design expert.

I would like to recall Kevin Rice’s presentation about Mazda Design philosophy rich of Japanese culture and how the european design center interacts with the other two design centers (Japan & California).

Pontus Fontaeus experience in managing the latest Land Rover concept car and how is his own design process, Peter Stevens talking about how car design evolved since early century to today and what type of thinking this analysis could provoke, Luciano Bove (me) presenting our new R&D design team at Renault and how we did our latest concept the Renault Next Two self-driving car, great presentation by Nyko about Local Motors online activity and design contest mostly its evolution in USA.

In the afternoon we also had an interesting Design Talk on stage speaking about how we perceive elegance and quality in Design according to its weight or lightness.

Sunday morning, before leaving Zagreb, I had the opportunity to see few portfolios for suggestions and tips, I could also make a very simple quick demo tutorial for a 14 years old kid named Jakov.

Luciano Bove quick demo for Jakov

I loved this week end full of usefull activities, special thanks to Daniel Tomicic for the invitation and great hospitality reserved to me.

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