Browsing Tag



Martin Smith passed away a mentor is gone forever…

Dear friends,

it is with deep sadness that I just got the news my friend Martin Smith passed away!

I met him at ACCD he was the Industrial Design Dept. Chair and most of all a mentor and a friend. Last time we talked was 2 years ago…a friend!

Great Industrial Designer with more than 35 years of experience, since few years he was Chair Professor of Industrial Design at the School of Design in Honk Hong.

Martin we will miss you R.I.P.


Design Education

Renault Twingo 3 interior sketches by designer Laurent Negroni

Dear friends,

I told you I was going to publish the excellent work of Laurent Negroni Renault designer and Alpine design team member.

There are many nice sketches by Laurent, however I decided to focus on this one because it has a lot of design education key elements to think about and learn from.

The B/W ideation sketches show how a professional designer follows a design creative process and presentation discipline. These sketches are full of interesting ideas and they are also very clear. Perspective is always good, balance and line weight are good, details give credibility and are well done, the volumes sections are excellent. They talk to us about the shapes and various parts interior will be made of. These sketches are probably the most important ones they tell the whole story!

The color rendering are another example of Laurent’s talent and professionalism. First element that tells us how good they are is: the cast shadows work! Yes because interior design is about filling up an empty space and it is a lot more complicated than an exterior design exercise (which is about a positive space).
The cast shadows work gives us the idea of interaction between dashboard and floor, dashboard and the steering wheel, the steering wheel and the driver seat. When you sketch an interior remember this aspect because if you do not follow this proportions rule you will make a mess.

First secret to draw a nice interior is: what relation in space between floor – seat – steering wheel – dashboard.

Enjoy and learn!

If you need a sketching reference guide click here and check out “Car Design Sketching Tips”!


Giorgetto Giugiaro soon to be The President of Transportation Design Dept. at IAAD Turin school!

This is one of those news that bring happiness to our hearts!

Yes, Giugiaro The Maestro soon (not yet appointed) should become the first Transportation Design Dept. President at the IAAD School in Torino
Laura Milani, school director, will announce next Thursday during a ceremony with several guests from the automobile Design world and not only.
Personally I am very happy, bravo to IAAD design school for accomplishing this ambitious project.

When I started to teach in Turin at IAAD and later on at IED I used to ask myself why Giugiaro and the other celeb design studios were not involved with Design schools…it took a while to convince some of them to participate to the design school project.

Giugiaro’s Presidency can only bring good things for the future of Transportation Design Education in IAAD and Turin.



Walter De Silva retires from VW

Dear friends,

Walter De Silva the number one of all VW Group Design just retires. The news arrived this morning and rapidly got spread all over the net.

De Silva has been one of most influential car designers around the Design world bringing some freshness and elegance to VWs cars and Audi brand, he also pushed for a renewed Lamborghini Design first with Luc Donckerwolke and later on with Mr Perini.

Before VW experience Walter De Silva was Design director at Alfa Romeo in Arese. I had the pleasure to meet him when I passed by there with my portfolio at the very beginning of my career…after that meeting I went to visit Mr Bangle in Fiat where I ended up to start my career.

Walter De Silva has been also very close to car design schools and young design students bringing experience  and projects to sponsor.

Best wishes to De Silva for the after VW and I hope many design activities still to come.


Bryon Fitzpatrick another good friend goes away forever…

Dear friends,

when I read the news on Facebook about Bryon’s death I was wordless and I thought …”now he is back with Imre (Molnar) “… the couple is back together.

The Design community is loosing one of main design actor as designer and also design educator, Bryon spent his life transmitting and sharing his immense knowledge to young people helping them on their life journey.

I met Bryon Fitzpatrick at Art Center Europe in early 90′ when I started teaching there on Saturday’s classes. Imre Molnar was there, too. How many times we spent nice time eating all together after class, how many times with students we talked Design thinking, how many times he gave me nice suggestions to help me to be a better teacher.

From 94′ on our professional lives changed so he moved with Imre Molnar at CCS in Detroit I started my adventure at IED as Head of Car Design Dept. However no matter what we always found few hours during those years to meet remembering the good old times and also telling each others our experiences about design schools.

Last time I talked to Bryon was 2 years ago, and recently via Facebook a bit more often, and now the sad news.

Dear Bryon I’ll miss you,  I will keep thinking of you when I will go to a design school to talk to students, or when I answer to those that write to me looking for help.

You will be always my example to follow!



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