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A quick car sketch!

Dear friends,

what is a quick sketch? What its utility?
To learn to make quick sketch correctly has been a great exercise I learned at school. Our teacher Henry Bradley used to ask us the 5 minutes sketch session. We had to start sketching a car with a pencil or a pen entirely, when the 5 minutes expired we started a new sketch and non stop for an hour!

It was a great exercise to gain confidence learning and repeating all basics of drawing, for an hour we all became a drawing machine and the more we did the better we did!

Today when I make a quick car sketch young students ask me: “…how can you do it so fast that looks so simple?”

Now you know 🙂

What are you waiting for? Come on, start your 5 minutes sketch session…

My Articles

When Photoshop did not exist

Dear friends,

Some photos of my students back in 1992 at IAAD design school in Torino.
Check the quality work and the excellent creativity expressed.
Photoshop did not exist and students worked really hard to get to this level!!
Here myself very young teaching 😉
Enjoy
My Articles

Giorgetto Giugiaro “il Maestro” retires from Italdesign.

Dear friends,

 

By now everybody read the breaking news in Cardesign world:
The « Maestro » Giorgetto Giugiaro definitively retires from
Italdesign his creature created in 1968 with Aldo Mantovani. Giugiaro sold the left 9,9% of Italdesign shares to VW and
quits the company with his son Fabrizio.

 

I decided to write few lines about our Design legend because
almost all of us have been inspired and probably became better designers
looking at his work and successful designed cars and concepts.

It is my case.

I started to be passionate about car design reading on auto
magazines articles about him (late 70’s), I was a kid sketching “potatoes on
wheels” and sending my sketches to the same magazine hoping to get a
publication.

When I decided to tell my family I wanted to change
university to study car design in 1983 I used Giorgetto Giugiaro’s example to
show that it was a real profession (having my father very skeptical).

When I visited my first Torino Auto Show in 1990 as
professional young designer, I went first on the Italdesign stand  to meet him to thank him for the example he
was for me and how indirectly he helped me to achieve my dream.

 

When I worked as designer and design manager on my first
baby “Fiat Seicento” 1994 I had the pleasure to follow the production
development at Italdesign for 6 months working in Italdesign for Fiat and
having Giugiaro coming late in the evening to see how my master model was
progressing exchanging about design philosophy with him.

 

Great learning times (and sometimes my father did not
believe me 😉 ).

When the Fiat Seicento was ready he told me: Congratulations
Bove! I wouldn’t have designed it this way but I like it!

Respect for the man, respect for someone that showed us how
to design and most of all how to work with engineers in order to make
architecture innovation (I assisted at meetings with him defending his ideas,
my hero!)

 

It was not just a great designer, he was a great design
manager and also very human with his employees. I know I know, he would often
scream to people (strong character), however few minutes later he was very kind
and smiling as usual. If you believe in something you propose, you go for it!

He showed how to love
with passion and full dedication a very strange, mysterious and difficult job.

Dear “Maestro” I want to say to you: THANK YOU!

 

With affection,
Luciano
My Articles

The final Transportation Design Presentation: some tips.

Close to final presentations

We are close to june and july months dedicated to final presentations, exams and portfolio’s reviews. many of you are tired phisically and in the head, you still have to complete your renderings, final drawings, finish models, prepare final presentation area. For those that are ready to get a diploma there is also the final portfolio to prepare in order to be ready for job or internships interviews. Its quite a lot of stuff all together in such short time, isn’t it? How do we do to perform correctly without making a mess of it? Yes this is the most under pressure period of your school time and to overcome it you need to be concentrated on few things that I’ll list for you here. Remember you are doing this for yourself and your future,you can’t give up now!

-You must try to eat regularly and light, you need your mental capacities always fresh and ready to help you.
-It is useless to stress yourself without getting enough sleep, a minimum of 5 hours sleep per night is a must.
-You have 2 key words: Content and Quality , do not forget them! (If it is necessary to redo some of your works…you better do it!)
-Presentation speech, find time (a couple of days) to write down on paper the order of your arguments to tell during your final presentations and PRACTICE it untill you feel good with it in your head.
You will have an Introduction, a body of your topic, and a conclusion. When you will be presenting be open to your audience. Look at their eyes, smile, comunicate with your body to help yourself (however do not look like a clown). It is important that you do not look only at your drawings, people are there to listen to you so do not forget them. Make sure you have the right drawings order, your presentation has to make sense and you have to bring people attention following your communication strategy.

Good luck!

My Articles

Criticize Design to improve Design!

Dear friends,

when I was a student at ACCD in Pasadena I learned to accept critics about my work and also critic my classmates’ works. Our teachers encouraged us to do so.

When I start teaching I also criticize students’ works and asked them to give their critics and opinions about their classmates’ works.

At work (Fiat first and since 15 years at Renault Design) I received critics and also gave some, when I manage my projects or participate to internal projects reviews I give always my honest open critic.

I know that, specially in school, we have hard time to accept to be criticized about our beloved work and presentations. Lets say it, we do have a big ego!
This sometimes makes things harder to accept, we hardly accept our teacher’s suggestions (and at ACCD those suggestions where hard to hear).

However the question is: why do we receive critics?

I know some of you are thinking “…because some people are assholes!“, but few of you think because criticizing is a “constructive way to improve and get better”!

The point is we will be always judged about our designs, sketching ability, our taste, our presentation skills, our way to present ourself to teachers, class or top management. So we better be damn good to limit negative results being humble and professionals.
In a few words: we must always work hard to discover our limits and move on to the next quality objective.

When I give my critics, believe me I am not too nice and often very serious about, in reality I am trying to help my colleague to correct his/her mistakes to reach the best result possible. So even if  I am perceived too hard I am giving an hand. However, I always make sure I speak with respect.

When I was teaching it was the same, I would criticize students’ work because I wanted to push them to their limits understanding what was good and what was wrong.
Asking students criticizing their works was the way to help them to speak up in a correct way with respect but with honesty. When you make a critic you think first before opening your mouth, this exercise helps you to develop a self conscious attitude to analyze Design.

This video from Whiplash movie is a “dramatic” example of what we should pretend from ourself to be better than average if not the best! You should watch the full movie it is simply great!

Thanks for reading…

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